Shelly
Smart home, retrofitted. No compromise.
Shelly offers flush-mount modules, dimmers, energy meters and sensors for professional electrical installation — retrofit-ready for existing buildings, compatible with Wi-Fi, ZigBee, Matter and more.
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Employee Purchasing from TroisdorfGreat advice and friendly service. I was helped immediately and competently with any questions. Gladly again.
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Master carpenter from WiesbadenHad to replace a lamp, but the same was no longer available. Great advice, found a suitable replacement and delivered it quickly.
Smart installation in three steps
Pick the right Shelly module
Flush-mount or DIN rail, single or dual channel, with or without neutral wire. Browse the WATT24 range and find the right device for every installation scenario. Use the technology filters above to narrow down by Wi-Fi, ZigBee or Matter-certified products.
Behind the switch in 15 minutes
Switch off the circuit, disconnect the existing switch, fit the Shelly module into the standard back box, wire it up and close. No chasing, no new cabling, no special tools. Installation must be carried out by a qualified electrician — the workload stays manageable.
Control, monitor, automate
Via the Shelly app, Home Assistant, ioBroker or directly through the REST API and MQTT. Fully local operation, no cloud dependency, no reliance on external servers. Schedules, scenes and triggers can be set up without any programming knowledge.
Shelly by application
Who is behind Shelly?
Shelly is a brand of Allterco Robotics Ltd., an electronics company headquartered in Sofia, Bulgaria. Founded in 2015 and listed on the Bulgarian Stock Exchange, Allterco runs its own hardware and firmware development team.
Shelly at a glance
- Manufacturer: Allterco Robotics Ltd., Sofia, Bulgaria (EU)
- Founded 2015, publicly listed since 2018
- Over 15 million devices sold worldwide
- Gen4 platform with Matter, ZigBee, Wi-Fi and Bluetooth
- Available in Germany through authorised B2B resellers including WATT24
All devices receive OTA firmware updates. New features are rolled out to older device generations as well. For stable long-term support in commercial environments, the Pro line is the safest choice: Pro devices are rated for continuous duty and receive prioritised support.
Shelly flush-mount modules: smart home retrofit without major works
Shelly's 1-series and 2-series flush-mount modules fit standard back boxes from 40 mm depth and work in parallel with existing switches and push buttons. No frame replacement, no chasing, no new wiring.
The most common planning mistake: ordering a module that requires a neutral wire for a location that only has live and earth. Before ordering, check whether L, N and PE are all present at the switch position. If there is no neutral, go for the 1L or 2L variant. For loads under 25 W (typical for LED), add the Shelly Bypass in parallel.
Shelly flush-mount: model overview
- Shelly 1 / 1 Gen4: 1 channel, switching, neutral wire required
- Shelly 1L Gen3: 1 channel, no neutral wire, ideal for older installations
- Shelly 2PM Gen4: 2 channels or shutter control, with energy metering
- Shelly Dimmer 0/1-10V: smooth dimming, compatible with electronic ballasts and DALI drivers
- Shelly Mini series: compact form factor for shallow back boxes behind luminaires
Shelly roller blind and shutter control: the 2PM in practice
For roller blind and shutter automation, the Shelly 2PM is the go-to device. Two independent switching channels or a combined shutter channel with automatic end-stop detection, runtime calibration and position memory. The 2PM connects directly to the existing motor without any changes to the mechanical installation.
Schedules, sun-protection scenes and wind shutoff can be configured via the Shelly app, Home Assistant or ioBroker. The 2PM also monitors motor current, enabling software-based overload protection.
Shelly 3EM: professional three-phase energy metering
The Shelly Pro 3EM measures active power, reactive power and energy consumption across all three phases simultaneously, with ±1% accuracy. Data is available locally via REST and MQTT, and optionally through the Shelly Cloud. For high-current applications, external CT clamps up to 400 A are available.
Typical applications for the Shelly 3EM
- PV systems: generation, self-consumption and grid import at a glance
- Tenant metering: per-circuit billing for residential buildings
- Commercial: peak load management and energy reporting
- EV charging management: dynamic load control based on available grid capacity
For retrofitting into an existing distribution board: the supplied Rogowski coils or clip-on CT clamps wrap around the phase conductors without breaking the circuit, so installation is possible on live systems. Important: configure the phase assignment correctly in the web interface to avoid discrepancies in consumption and feed-in readings.
Shelly app and cloud: what's free, what's not?
The Shelly app is free for iOS and Android, with no subscription and no locked features. The Shelly Cloud is an optional service for remote access and multi-site device management, also free in the basic tier.
Anyone who prefers not to use the cloud can run all devices fully locally. REST API, MQTT and WebSocket are available without a cloud account. A VPN into the local network is all that's needed for remote access.
Tip: use the local web interface
Every Shelly device has a built-in web server accessible via its local IP address in any browser. Switch states, energy readings, schedules and network settings can all be configured directly, without the app and without cloud access. Particularly useful on site when you don't want to rely on mobile data.
Shelly compatibility: Home Assistant, FritzBox, ZigBee and more
Shelly communicates over open protocols and integrates into virtually any smart home infrastructure.
| System / Platform | Compatible | Notes |
|---|---|---|
| Home Assistant | Native | Official integration, auto-discovery, fully local |
| ioBroker | Native | Shelly adapter available, actively maintained |
| FritzBox (AVM) | Yes | Via Home Assistant, Homebridge or an MQTT broker on the same network |
| Apple HomeKit | Yes (Matter) | Matter-certified devices directly, older devices via Homebridge |
| Philips Hue | Yes | Via Home Assistant or a shared Matter controller |
| ZigBee | Yes (Gen4) | Gen4 devices support ZigBee natively; Shelly Wave devices are Z-Wave |
| Amazon Alexa / Google Home | Yes | Via Shelly Cloud integration or Matter |
| KNX | Yes (KNXnet/IP) | Dedicated Shelly KNX devices, no gateway required |
Is Shelly future-proof?
Shelly's Gen4 platform is built around Matter, the cross-manufacturer smart home standard backed by Apple, Google, Amazon and Samsung. Matter-certified Shelly devices work with any Matter controller without proprietary bridges or cloud services.
All Shelly devices support OTA updates. Allterco has a track record of shipping meaningful firmware updates to older hardware generations, not just new products. The active developer community around Home Assistant and ioBroker ensures integrations keep pace with new releases.
Buy Shelly at WATT24
As a B2B reseller, we supply Shelly products at net prices to electricians, electrical contractors and facility managers. For project quantities, pricing or technical questions, get in touch: Contact.